Archive for August, 2011
Gara-gara membaca Kompas hari ini tentang produk placement di film “Di Bawah Lindungan Ka’bah” saya jadi keinget untuk menulis soal product placement di film.
Kalau menurut Wikipedia, Product placement, or embedded marketing,is a form of advertisement, where branded goods or services are placed in a context usually devoid of ads, such as movies, music videos, the story line of television shows, or news programs. The product placement is often not disclosed at the time that the good or service is featured. Product placement became common in the 1980s. More…
Minggu lalu saya ikut Kick Andy off-air di ITB, Bandung. Seperti biasa kalau tema Lentera Jiwa biasanya saya, Nugie dan Wahyu Aditya yang tampil bersama Bang Andy Noya. Yang tidak biasa, adalah presentasi Wahyu Aditya kali ini menampilkan logo HUT RI yang menyadarkan kita semua bahwa sudah 7 tahun berturut-turut logonya sama saja.
“I knew the music business was going pear-shaped in 1985 or 1986 when Jose Menendez was brought in from Hertz Rent-a-Car to run RCA Records in New York. The first I heard of it was when I went to a meeting at his office (our manager had met him once and refused to work with him). I was summoned to meet him and talk about plans for our new Eurythmics’s album called ‘Be Yourself Tonight’
I sensed something was wrong as soon as I entered the room, and I had like an instant weird chemical allergic reaction. He was a big man, with a big handshake. He said in a booming voice, “Great album, Stewart!” adding, as he slapped me on the back “Sounds just like Ghostbuster!” I nearly choked on my gum. Before I could speak he said, “I’ve done a deal that’s gonna blow you out of the water” and proceeded to tell me that a major hamburger chain had agreed to make a mini Dave and Annie toys and, with every 10 or 20, or whatever number it was, toys collected you’d get a free album.