Dave Stewart (Eurythmics) Interesting Story Back in 1985

“I knew the music business was going pear-shaped in 1985 or 1986 when Jose Menendez was brought in from Hertz Rent-a-Car to run RCA Records in New York.  The first I heard of it was when I went to a meeting at his office (our manager had met him once and refused to work with him). I was summoned to meet him and talk about plans for our new Eurythmics’s album called ‘Be Yourself Tonight’

I sensed something was wrong as soon as I entered the room, and I had like an instant weird chemical allergic reaction.  He was a big man, with a big handshake.  He said in a booming voice, “Great album, Stewart!” adding, as he slapped me on the back “Sounds just like Ghostbuster!” I nearly choked on my gum.  Before I could speak he said, “I’ve done a deal that’s gonna blow you out of the water” and proceeded to tell me that a major hamburger chain had agreed to make a mini Dave and Annie toys and, with every 10 or 20, or whatever number it was, toys collected you’d get a free album.









Cuplikan cerita diatas saya ambil dari kisah Dave Stewart salah satu member dari band legendaris Eurythmics yang ternyata (bahkan) di tahun 1985 sudah meramalkan keruntuhan music industry.  Music industry should lead by people who have passion about music but willing to learn new things to stay relevant with the market.  Sekarang ini, tahun 2011 sering sekali saya bertemu dengan artis-artis musik dan mereka punya kegalauan yang sama… akan kemana industri musik? apa yang terjadi saat RBT sudah tidak laku lagi… saat rokok sudah tidak boleh sponsor event musik lagi… apakah artis dan musisi sudah siap?

Industri musik selalu terdepan.  Industri ini sudah melewati banyak masa.  Masa dimana sebuah band yang bisa ‘cloning’ band yang sedang hits di luar (industri interactive sekarang sedang dimasa ‘cloning’ nih), hingga masuk jaman dimana band harus punya lagu yang unik hingga masa band atau penyanyi mulai dapat royalty bukan sekedar bayar putus (industri film masih di masa bayar putus).  Kini masuk ke jaman dimana musik bisa didapatkan nearly gratis kalau tidak mau dikatakan gratis.

Apapun itu… saya yakin industri musik akan menemukan bentuk baru yang tetap mengedepankan musik dan tidak sekedar major sales deal yang tidak ada hubungannya dengan musik yang diusung 🙂 seperti contoh diatas… ngumpulin sekian toys berhadiah album eurythmics gratis… istilah saya out of the box… tapi out beneran 😉


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